Introduction: The Digital Shift in Entertainment Consumption
Over the past decade, the landscape of entertainment has experienced a seismic shift driven by technological advancement and demographic changes. Mobile gaming, once considered a niche market, has now emerged as a dominant sector within the broader gaming industry. According to industry reports, global mobile game revenues surpassed $93 billion in 2023, accounting for nearly 54% of all digital gaming revenue (Newzoo, 2023). This phenomenon is not only reshaping how audiences interact with content but also influencing marketing strategies across sectors.



